Cultural Capital: The New Currency In Sport
From Lewis Hamilton’s fashion partnerships and Naomi Osaka’s storytelling with Louis Vuitton, to KSI and Logan Paul turning Prime into a billion-dollar sports brand, culture now drives the world’s most powerful marketing strategies.
The Real Value Of Sport Brand Ambassadorship
KSI and Logan Paul for Prime have bolstered the company’s valuation as co-founders but also as their leading faces. Similarly MrBeast for Feastibles. Influencers are now creators and co-founders of brands and leading industries to success with their authentic following.
How Sport Became The Ultimate Marketing Platform
Manchester City’s stadium branding rights bought over by UAE’s Etihad.
The Power of Sponsorship: How Brands Win Big In Sport
From Emirates owning football’s skies with Arsenal F.C., to Red Bull rewriting Formula 1 to Tata Group embedding itself into the IPL — the greatest sponsorships don’t just buy visibility. They build culture, influence, and legacy.
At Tremore, we see sponsorship not as a transaction, but as transformation. Here’s our take on the best cases and lessons in global sports sponsorship.
The Evolution Of Modern Athletes: From Players To Brand
Once upon a time, an athlete’s story ended when the final whistle blew. Today, that’s exactly where it begins. The modern athlete isn’t just a player — they’re a brand, a business, and a cultural movement. From Ronaldo’s CR7 empire to Serena Williams' Serena Ventures and Beckham’s Inter Miami CF, the game has shifted from endorsement to ownership.
At Tremore, we believe the next era of sport belongs to those who understand this evolution — where talent meets influence, and influence becomes legacy. Read our latest feature: “The Evolution of the Modern Athlete: From Player to Brand.”