Cultural Capital: The New Currency In Sport
From Lewis Hamilton’s fashion partnerships and Naomi Osaka’s storytelling with Louis Vuitton, to KSI and Logan Paul turning Prime into a billion-dollar sports brand, culture now drives the world’s most powerful marketing strategies.
The Real Value Of Sport Brand Ambassadorship
KSI and Logan Paul for Prime have bolstered the company’s valuation as co-founders but also as their leading faces. Similarly MrBeast for Feastibles. Influencers are now creators and co-founders of brands and leading industries to success with their authentic following.